PRINCIPLES OF MARKETING Coursework Example | Topics and Well Written Essays - 2750 words

PRINCIPLES OF MARKETING - Coursework Example These aspects govern greater significance in the wake of the large scale competition which has emerged after globalisation where firm are trying to expand their reach beyond geographical boundaries. Customers come with a varied range of needs and wants. Products come in different categories and for customer’s having different preferences. Hence it becomes important for firms to segregate customers so as to effectively target them and prepare customised products for target markets. This can only be achieved if a firm follows an effective segmentation, targeting and positioning strategy. Segmentation is defined as â€Å"the process of splitting customer, or potential customers in a market into different groups, or in segments† (Mc Donald & Dunbar, 2007, p.34). Segmentation helps in segregating customers into groups so that the firm can prepare customised products that cater to the needs of specific segments. Segmentation segregates customer based on different characteristics which enables firms to cater to the needs of different individuals. Segmentation can be done in different ways which may be based on demographics, geography, marketing channels or products and services. Different firms segregate their customer on different basis depending on the product offering. The success of a segmentation strategy depends upon the following factors. Firstly, the segmentation strategy should cluster the market segment into a broad set of distinct customer groups. Mathematically, a customer segment must comprise of approximately 1.25 percent of the total volume of sales . Secondly firms must also look out for segments with a manageable size so as to effectively cater to the needs of the segment. Thirdly the constituents of a particular segment must display homogeneity i.e., they should have similar needs and wants and externally heterogeneous in nature which implies that the members of different segments must have different needs and wants. Fourthly the market

Scholarship Application Essay Example | Topics and Well Written Essays - 250 words

Scholarship Application - Essay Example I feel that I have enough knowledge and passion to show that I have a craze about going ahead in the field of criminal justice. To maintain my interest, I keep myself updated with current research in this field. I keep on reading related journals, books and magazines, and attend related seminars held in my vicinity. I have always come up fresh, innovative and unique ideas. I have learnt basic computer knowledge and softwares so as to equip myself with the latest technology that may help me in excelling in this field. Currently, I am working for the national archives record administration. My goal is to work with the FBI in future. To back it up, I feel it important to state here that I have got suitable leadership qualities that are best suited for this field, such as being able to manage and supervise teams, and to work according to ethical standards. All of this makes me, in my perspective, a suitable candidate for the scholarship. Kindly consider my application. Thanking you in

Citizen Kane and Deat of a Salesman Essay Example | Topics and Well Written Essays - 500 words

Citizen Kane and Deat of a Salesman - Essay Example bears his greatest source of frustration since, despite his looking forward to his elder brother’s prosperity, he ends up a poor man, demoted and stopped from working. His entire life has little depictions of achieving what he ever wanted. On the contrast, Charles seem very prosperous in his life. He is a prominent icon in the journalism department as he makes the deeming decisions at yellow journalism. His prosperity is well defined in his prominent relationship with the president where he ends up vying for the New York state governor seat along with his marriage to the president’s daughter, Emily. When compared to Willy, Charles seems to have anything he needs at his possession. He has a great family; a wife and a son with immense prosperity depicted in the kind of career he lead. We learn that Willy had always wanted to be like his prosperous diamond oriented brother only for him to work for long years with an ultimate termination on his work life. He ends up living on the basis of childhood fantasies of which he never came into a consensus with ideas of his maturity. Apparently, both icons in the two films end up as failures especially in the mannerisms through which they handled relationships. Charles ends up a lonely man, with two divorced wives; Emily and Susan. He does very little to maintain a good relationship both to his family and to himself. It gets to a point that he shuns people from entering his mansion where he only interacted with his workers. It is clear that Charles fails in maintaining healthy relationships though on the other hand Willy succeeds a bit in maintaining his family but dies an unsatisfied man. Unlike Willy, Charles may have experienced a dead end in the kind of relationships he had, but it seems like he has always wanted a life for himself. He is unhappy on losing everything with reference to his nature where he has always wanted everything for himself. Life looses meaning to him to the point that he dies a happy man. He

Electronic Health Records Research Paper Example | Topics and Well Written Essays - 750 words

Electronic Health Records - Research Paper Example As data accumulates over long periods, a database is established; which can be used in epidemiological studies. This is crucial for development of policies that affect the healthcare industry. The data generated by the electronic health records is vital in order to determine emerging trends in health care and predict possible outbreaks in the future. The data in the EHRs can also be used to monitor provision of health care to the public, by ensuring that a standardized protocol is used to deal with all similar clinical presentations. The government can also utilize the data in the EHRs system to coordinate emergency efforts and assess the situation at the basic level of healthcare facilities. This ensures government involvement and facilitates population-level healthcare management.Electronic health records increase efficiency at all levels of healthcare provision. With efficiency, wastage of resources such as equipment, ideas, and energy, is radically cut back. The use of EHRs is a crucial means of enhancing the efficiency of healthcare professionals and reduces the administrative and labor costs associated with health care delivery and financing. With increased efficiency, there is a reduced cost of running healthcare facilities since there is minimal wastage of resources. Concerning wastage of resources, manual records require human resources to run them by operating the archives and pulling out files. The use of electronic medical records cuts back on employment of excess staff required for jobs that can be easily automated.

Pension Fund SWOT Analysis & Strategy Essay Example | Topics and Well Written Essays - 2000 words

Pension Fund SWOT Analysis & Strategy - Essay Example However, cannot be defined accurately but it can be felt and sensed. Likewise, an organization has its own culture, rules and regulations to follow. Organizations are like societies; therefore, they have their own parameters. If the rules, regulations and parameters are followed strictly and the productivity outcome is excellent, the organization has strong organizational culture. Otherwise, the organizational culture is weak, it is not implemented strongly, or there are weaknesses in set parameters. Significant benefits are obtainable through strong organizational culture. Nonetheless, it is possible when the fundamental of survival structured on ability of an organization regarding changing and acquiring. Thus, strong culture is a liability for an organization (Mobley, Lena and Kate, 128-139). However, strong culture requires SWOT analysis of all the stakeholders of an organization. Five significant external and internal factors There are five significant external factors, which in fluence positively or negatively the environment of an organization. 1. Customers: The customers of an organization are the core external target of an organization. The customers can be pursued through marketing, and attractive corporate knowledge. An organization needs clients to sell its products; therefore, it is necessary to increase clients. Moreover, strong client’s organization attachment is mandatory. 2... In addition, the understanding of economic helps to target new markets. 4. Competition: The target markets and ways of business are attached to competitive environment. The organization can decide to enter in a less competitive market or can chose to enter directly in a full competitive market. The market planning of an organization is a decisive factor for success and failure. Clearly, the planning is devised according to competitors’ moves. 5. The public rating: If an organization, fails to gain public support or falls into a scandal it would lose significant business. Public relation professionals are hired to influence public opinion regarding the reputation of an organization. Similarly, five environmental factors affect the internal environment of an organization. They are following: 1. Organizational resources: factors like management techniques, good will, and reputation of company, decision-making models, procedures, and systems are organizational resources. 2. Techno logy: proprietary knowledge, technological skills, patents, licenses, procedures, computers, IT etc. are technological factors. 3. HRM: hiring and decide the ability of an employee through monitoring, dichotomize sales people, engineers, IT people etc. management and supervision of working environment. 4. Physical resources: buildings, vehicles, inventories, land, equipments and plants are physical resources. 5. Financial capital: the availability of new equity, debt capacity, cash flow in sales and purchase and other related dimensions. If an organization does not have skilled staff, it would exhibit weak leadership of the organization. Poor leaders are unable to recognize talent among workers. Moreover, due to their own weak performance

Health Promotion Activity Essay Example | Topics and Well Written Essays - 1250 words

Health Promotion Activity - Essay Example Also the organization would have low employee turnover as the employees appreciate the organization’s concern about their wellbeing (Infinite Wellness Solutions, 2008) At present numerous health issues need to be addressed and selecting one among those is a challenging task. However, in recent times obesity has garnered the attention of everyone as this medical condition leads to many complications such as cardiac problems and diabetes. There have been a lot of studies which have demonstrated the prevalence of the condition in most of the families in America. Statistics reveal that in 2003-2004, the risk of overweight percentage in children and adolescents was 33.6% with the percentage of overweight children being 17.1%. This is a considerable increase when compared to the results of the year 1999-2000 (Ortiz, 2006). The prevalence of the condition has increased in the recent times due to the fast pace of life, increased consumption of junk food and lack of physical activity. However, this condition can be brought under control with lifestyle changes and support and would offer a lot of positive outcomes for both the employee and the organization. After identifying the problem that needs to be addressed the next step is to garner the support of the management. The organization should understand the significance of the health promotion activity and should be able to allot adequate funds for the implementation of the same. The next step would be to set goals for the activity and then form a health promotion team or a planning committee (Infinite Wellness Solutions, 2008). Goals need to be established in order to proceed and accomplish what you hope the program will do. It serves as a sort of framework identifying the current situation and the future course after the implementation of the program. A person would head the committee and would focus primarily on the activity, strategies for making the program work and to meet the

English as a Second Language Essay Example for Free

English as a Second Language Essay Originally, England’s linguistic changes made English the second language and over the years, second language teaching has undergone a lot of erratic changes. Religious schools have greatly influenced the moral and cultural framing of English at this point in time. UK was also the center of developmental English teaching during World War II. Pioneers such as Harold Palmer, Michael West and Lawrence Fawcett triumphed in founding principled basis for teaching English as a second language. These strategies and methodologies derived from teaching of English on Great Britain were adjoined with other existing forms from overseas settings. In general, English is the first and widely taught foreign or second language and is considered as a medium language for education. Today, it is a common context to learn or study more than two languages. Pope stated, â€Å"English represents access to specific knowledge and skills and tends to be identified with the technology and science as well as the economic and cultural models of the modern 32). Different approaches such as communication, vocabulary and grammar are used in teaching English as a second language. Learning also depends on the fluency level aim, if it is purposely learnt for specific tasks or if the learner wants to achieve a native speaking tongue. English and other foreign languages can be mastered through live encounters or cross-cultural communication and study or technical translation. Early introduction of English in schools poses an academic advantage when it comes to learning the language. Basically, background knowledge of English and other foreign language is one of the most important things to consider. Reading is a cardinal skill in learning. It enhances metalinguistic awareness but for some reason, it can become a hindrance and a false knowledge. Students tend to enjoy meaningful conversation more than teachers’ theoretical strategies of detailed vocabulary and grammar lessons and this causes the problem in comprehension. Since some students do not deliberately concentrate on their reading skills and focus more on conversing, complete understanding is not achieved and it is merely viewed as a plain reading. Children at a very young age study two or more foreign languages and sometimes, English is rather a third language. Schools and educators sometimes forget to pay attention over the verity that it could be too much for young children to learn multiple languages all at the same time. For universities that use English for substantial academic paper works and materials, reading is crucial. But every teacher and learner should focus on the remaining language skills: listening, speaking, writing, and assessment, even if these are all adjunct to the capital skill that is reading. It is important for the teacher to have a considerable degree of attention towards the native language of the learner because native language plays a vital role in understanding a foreign language. English is the universal language. In some instances, teachers also experience difficulty expressing thoughts in English and this indicates that it is hard to achieve proficiency even if an individual has the basic and complex knowledge of the language. Teachers and educators’ goal should not be for the learners to achieve a native speaking tongue that flawlessly pronounces tones and speaks vocabulary and grammar perfectly. The ultimate goal is for students to learn how to listen, speak, write and read in English in a manner of complete comprehension and not necessarily to acquire a native speaking tongue. Works Cited Pope, Rob. â€Å"The English studies book: an introduction to language, literature and culture. † 2002). Routledge. 420 Smith, Richard C. â€Å"Wren and Wyatt†. 2003). Routledge.